Our Story

Welcome to The Candy Tree!

We are the Jessups and with over a decade of proudly serving our Winston-Salem family and friends, [Elasya B’s] The Candy Tree is proof of what can happen if you water a child’s dreams.

In November 2012 we walked into Hanes Mall with candy apples and the faith of a 9-year-old. What began with our youngest daughter’s quest for an American Girl Doll quickly turned into an American dream. By January 2013, we were moving into our first storefront location in Downtown Winston-Salem.

In our 9 years at our 4th Street location, we were thrilled to serve the city with our savory treats, famous popcorn flavors, candy grapes, and party accessories. We have also been blessed to watch our family grow within The Candy Tree during that time. We’ve watched them start their own families and lives. All while chasing new dreams and goals along the way but always adding their spunk and flair to the shop when needed.

Our family and The Candy Tree are proud to continue serving our community. We’ve recently moved into our new building but you can count on the same great service, treats, laughs, and love when you walk into the shop.

We believe that with faith and love, there isn’t any task we can’t accomplish together. Our family and The Candy Tree are constantly adapting and always ready to be the candy store that meets your needs when that sweet tooth or special occasion arrives.

Let us be the one-stop shop for all your event needs. We know you will find that special something you had in mind.

Enjoy our site!